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What levers should be used to this end? One of these is the immediate promise of a reward , which can be represented by a positive emotion such as enjoyment, or the satisfaction of a curiosity or desire. Let's give some examples. One of the most well-known broken promises among smokers is to reduce their personal cigarette consumption. Often among them we are convinced of the negative effects of smoking on health, but they are quickly forgotten together with the intentions connected to them. A good campaign on smoking is the one created by a German health insurance company.

This campaign exploits the curiosity stimulated by the peculiarity of the lung-shaped ashtray which is assumed to be used by smokers who pass in front of it to give immediate communication, without words. As you can see, the objective is immediately perceivable and is achieved by the stimulus to action dictated by necessity and curiosity for the unusual seo expater bangladesh ltd shape and concept. Behavioral economics- To remain on the same product, another inconvenience to which cigarette smoking leads is the butts thrown on the ground, dangerous if intercepted by children, unhygienic, polluting, anti-aesthetic.



How to do Again nudging, or the use of nudge to obtain certain outputs, can represent a solution. Here is an ingenious board in a park particularly frequented by smokers who care nothing about the environment. To vote for the best player in the world you simply have to be careful not to lose your butt and do your part in a very simple way , also increasing the score of your favorite star. Behavioral economics- Do you want to delve deeper into these topics? Here you will find some content for you Eye tracking metrics and guidelines for effective communication Facial expressions how they affect marketing and communication.